Social Media manager

About LMK

Good relationships shape our health and happiness, yet we are taught so little about them. LMK is a registered education charity (1191149) on a mission to change that. We run workshops educating young people about healthy and unhealthy behaviours, so that they can avoid abuse and thrive in relationships.

Using film and guided discussions, our workshop leaders support teenagers in honest conversations about relationships and leave them better equipped to spot the early warning signs of abuse and inspire them to enjoy healthy, fulfilling relationships. We explore the 10 signs of healthy and unhealthy relationships and include practical lessons young people want to learn about (covering topics like consent, pornography and sharing explicit images) and we practice scenarios in a safe, supportive and non-judgmental environment.

LMK is a fast-growing, exciting charity and in just two years since its founding has worked with over 3,000 teenagers across 10 London boroughs, successfully raising £300,000 to fund our workshops, principally through grants and trusts.

Job Description

LMK is looking for a creative and dynamic social media manager to drive forward its communications across all social media channels, with the aim of increasing LMK’s brand awareness and reach. The successful candidate would be responsible for developing LMK’s brand online from start to finish – including strategy, creation, execution and evaluation. They will have a substantial, proven track record of successful social media campaigns and developing and sustaining brands in a fast-growing organisation. They will be highly organised, creative and bring excellent communication skills, as well as the ability to inspire others about their work.

In this role, you will be required to interpret the charity’s programme priorities into workable social media campaigns and appeals, predominantly creating content yourself, but commissioning bespoke assets from other providers where appropriate. This means you must understand and be able to communicate with a variety of audiences, including young people (aged 11-24 yrs) and partner organisations (schools, youth groups, sports clubs and faith groups), to develop creative content that is relatable, relevant and accessible to them.

Joining the team at a moment of expansion, the Social Media Manager would help fuel our growth as well as providing valuable thought leadership to the charity’s senior managers and Board of Trustees, helping them expand into new areas and deepen relationships with key stakeholders. Additionally, you will work collaboratively to develop digital fundraising appeals and acquire new supporters. Finally, the Social Media Manager will be passionate about the work that we do creating a prevention programme against domestic violence, relationship abuse and sexual assault for young people in London. More info

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Key Responsibilities:

Develop a social media strategy that supports the charity’s delivery plans, including targets to increase brand awareness and engagement
Develop, launch and manage creative and engaging social media campaigns and appeals.
Create and distribute compelling graphic, video and written content to support proactive social
media campaigns as well as managing day to day reactive social media engagements (responding to social media posts, developing discussions and responding to comments on each of our accounts).
Strong digital marketing skills including experience of paid-for and organic acquisition and an understanding of SEO
Ensure brand consistency across all social media channels, while appealing to a variety of audiences (including young people, educators, partner organisations, parents and funders.)
Grow and expand LMK’s social media presence into new platforms (Tik Tok, YouTube) plus expand existing presence on Instagram, Facebook, Twitter, LinkedIn.
Deliver forward planning and scheduling of posts using Hootsuite, Asana or equivalent
Research and monitor activity of other organisations in the sector to look for collaboration opportunities and contribute to the topical news agenda – sharing and commenting on other organisations’ content as needed.
Form key relationships with influencers across social media platforms
Monitor, track, analyse and report on social media platforms using tools like Google Analytics and Facebook, and recommend improvements to increase performance.
Analyse the long-term needs of LMK’s social media strategy and offer quarterly reports to the senior team that outline any necessary changes to the marketing plan.
Manage a budget for social media activities including hiring external creative agencies where appropriate.
Educate other staff on the use of social media and promote its use
Support the Head of Fundraising in applying for social media and digital grants to further your work

Essential Skills:

A strong commitment to young people, and an appreciation of why relationship education is vital for health and happiness.
Previous experience of managing social media channels to achieve specified outcomes against acquisition and conversion targets
A proven track record of creating the right voice, deepening brand awareness and achieving engagement (building communities) with different audiences across social media channels including TikTik, YouTube, Instagram, Facebook, LinkedIn and Twitter using tools like Canva, MixCaptions, Amara etc.
Organisational skills – employing tactics to manage your own workload and any suppliers hired to create content.
Ability to manage projects from scratch including drafting proposals and plans (objectives, timelines, budget management etc) through to completion.
Strong written communication skills and excellent attention to detail
Copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
An appreciation of the power of language - the nuances and sensitivities needed to communicate around issues like rape, sexual assault, abuse, gender identity, sexuality etc
Applicants must have a ‘start-up mentality’ – self-motivated, comfortable with change and collaborative.
Able to build meaningful relationships with a variety of people both internally and externally.
Motivated by working for an organisation with a strong social purpose.
Able to work in a way that celebrates diversity, upholds LMK values and respects everyone LMK interacts with (including volunteers, staff members, stakeholders and workshop participants).
Excellent team working, collaboration and people skills in particular the ability to articulate ideas to colleagues and senior management
Excited at the prospect of playing a vital role in LMK’s growth across London.
A knowledge of the VAWG sector, Education sector or working with young people would be preferable, although not essential.

CPD and Safeguarding

Hold a DBS certificate or be willing to let us run a check.
Be willing to comply with our policies and procedures relating to child protection, confidentiality and data protection.

To apply

To apply for this position, please forward a CV together with a one page covering letter. Deadline for application – 31st August 2022.

LMK strives to create a fair and healthy environment where all our colleagues feel valued and able to be their authentic selves at work. We understand that our people have commitments and personal interests outside of work and so we create a flexible working environment, in which people can perform at their best.

LMK values the differences that a diverse workforce brings and is committed to inclusivity. We welcome applicants of any race, ethnicity, colour, religion, gender, age, sexuality or any other protected characteristic.

We can make reasonable adjustments throughout the application process and on the job. Please let us know, by contacting us separately if you need any adjustments or changes to be made during the recruitment process because of a disability or long-term health condition.